So, you want to build a successful business network but you’re not sure where to start? We understand that while the benefits of business networking are no secret, actually developing one can be a daunting task. Luckily, the experts at MATCH Alliance are going to let you in on some important tips and tricks to help you get a head start when building your business network. If you want to learn how to create a business network, read on.
1. Be Social:
Creating an online presence through social media platforms such as LinkedIn, Twitter and more is a great way to market your brand (for free!). Potential networking opportunities are everywhere. Join online networking communities, ‘follow’ and interact with like minded individuals and potential customers, post engaging content - the opportunities are endless! Social media activity will allow you to boost your brand awareness and visibility, while also strengthening your own professional profile. LinkedIn is a great starting place when ‘getting social’ with your business - however, no matter the platform, it is important you utilise it effectively and understand its use.
2. Care For Your Clients
A happy customer can be your best marketing tool when it comes to building a business network. Develop strong relationships with your clients that are built on trust and use them as your advocates. Ask them for testimonials and more importantly, referrals. Once you have established a relationship with a customer, it is certainly acceptable to ask them for introductions to other potential clients. Not only will this result in a strong business networking, but more business for you.
3. Attend Networking Events
Perhaps one of the most effective ways to build a business network is to attend networking events. There are likely to be many business networking groups in your area - a quick Google search can confirm this. Meet like minded individuals and create relationships which focus on mutual, business related benefits.
MATCH Alliance hosts a range of successful networking events in Melbourne. Our impressive network of members means you’re sure to form a connection suitable for your brand. See us in action and learn more about how a MATCH Alliance membership can benefit you.
Now you know how to create a business network! Do you want to further your brand as well as your personal, professional profile? Sign up for a MATCH Alliance membership today or contact us for more information.